Magic Word
Credits
Agency - Lead Solution
Production Company - District
Director/Creative - Salman AlMunefi
Dp - Mahmoud Toumom
Art Director - Lamia AlShalahi
Stylist - Judy Haider
Talent - Maraim AlSaif
Photographer - Saud Boqamaz
Executive Production Designer - Rami
Gaffer - Faisal AlNoori
Equipment - Kumar Rental
Focus Puller - Anaiz
1st AC - Civa Tummala
Production Manger - Majed AlMunefi
Casting - Wisam AlJabli
Colorist - Wadha AlHarban
VFX - Wazim Azar
Sound - Mohammed Jeraq
Edit - Salman AlMunefi
Special Thanks
Jassim AlHarban
Mohammed AlFadli
overview
For Gugo, we created a playful commercial that brings the brand’s personality to life through clever, unexpected uses of its name. A complete bathroom set was built from the ground up, giving us full control over the film’s bold visual world. Paired with a specially curated soundtrack, the result is a fun, memorable experience that captures Gugo’s distinctive spirit.