Determination
Credits
Agency - Lead Solution
Executive Producer - Abdullah AlMannaie
Creative Director - Mudhi AlJumah
Account Manager - Mosabir Hussein
Graphic Designer - Rawan
Poem - AlRayah
Production Company - District
Director - Salman AlMunefi
DP - Hashim Dashti
AC - Anaiz Mohammed
Gaffer - Faisal AlShammari
Rental - X Rental House
Equipment - Falah Production
Casting - Wisam AlJabli
Talent - Mariam Bughaith
Catering - Happy Burger
Drone - Ahmad AlMutawa
Behind The Scenes - Abin Nz
Edit - Salman AlMunefi
Color - Wadha AlHarban
Voiceover - Mariam AlEbrahim
Sound - Ayo Douason
VFX - Hussein AlKusimi
overview
This campaign speaks directly to women, bringing PEAK’s core values to life through a curated poem voiced by a close to heart voice. Blending timeless heritage with contemporary filmmaking, the film captures the strength, elegance, and spirit of its audience while subtly revealing the distinctive spaces, equipment, and experience of PEAK’s new branch. The result is an inspiring visual journey rooted in excellence, community, and empowerment.